Case study · Slow Love Club
36 singles, 75+ connections, one Halloween night
At Slow Love Club's murder-mystery singles night, every guest who wore a NexSwap badge was introduced to at least one person they'd click with, and about four on average.
- Guests wearing a badge
- 36
- Badge-to-badge connections
- 75+
- Connections per guest
- 4.2
- Guests matched at least once
- 100%
The event
Slow Love Club runs singles nights in Singapore. Snog, Marry, Accuse was its Halloween flagship: a Love Island-style murder mystery with S$42 tickets, costumes and prizes from Coffee Meets Bagel.
The challenge
- Matching by hand doesn't scale. At other nights the organiser groups guests by type herself. That isn't possible for 36 people in costume at a loud bar.
- Guests forget to swap contacts, then ask the organiser for numbers she won't hand out.
- Dating details are private. Contacts should go only to people who both say yes.
How the night ran
Check in
Each guest picked up a badge themed as a case file, scanned it with their phone camera and filled a short profile. No app.
Match
When two guests who'd click were close, both badges buzzed and showed the other's name, what they share and a game to play.
Bae or Nay
After each match, guests voted on their own badge. Both votes look the same on screen, so nobody nearby can tell.
After
Guests handed the badges back. The next day, pairs who both said Bae got each other's handle.
Themed to the night
Every screen on the badge wore the murder-mystery theme, so the badges felt like part of the game, not a gadget on top of it.
What we set up for this night
- The look: case files, evidence tape and red "Identified" stamps, to match the villa murder plot.
- Who matches: guests chose who they'd like to meet. Matches came from shared hobbies and what each person is looking for.
- The icebreaker: each match came with a two-player game, like one guest giving clues to a film and the other guessing it.
- The vote: Bae or Nay on the badge, with a day to change it on their phone.
- The timing: matching ran during the mingle. We can pause it from our console for a game, a speech or a reveal.
Other nights can use a different theme, game or set of questions. See the themes
On the night
How guests took to it
Guests liked the badges. Some who didn't have one came to the desk and asked for one.
What we changed since
- Faster check-in: one QR code and no Wi-Fi step.
- Easier to notice a match: a buzz on a lanyard is easy to miss, so we're adding a longer buzz and a light.
- A 30-second briefing at the door, so guests know what the badge does before the mingle starts.
More: For singles nights · For meetups and mixers
Run a night like this
Pilots are open in Singapore. We bring the badges and set them up at the door.
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